“The ART of Responsible Communication II”

This last blog post for my strategic planning class focuses on Part II and III of David Remund’s “The ART of Responsible Communication.” Two key points he focused on was whether “any publicity is good publicity” and how to communicate with the five different stakeholder groups he mentions. In chapter 7 Remund states, “The old … Continue reading “The ART of Responsible Communication II”

“The ART of Responsible Communication”

This week our assigned reading is a book written by another professor within the school of journalism. I’ve just finished reading Part 1 of David Remund’s “The ART of Responsible Communication” for a strategic planning class that I’m taking as a part of the public relations series. The first part of the book discussed the … Continue reading “The ART of Responsible Communication”

Success, Sustainability and Why We Should Have Both

My childhood, as many others, consisted of brands that my parents were loyal to. These were always changing. In the shampoo department I remember using L’Oreal, and later on TRESemmé. The current brand is OGX. When my mum found out that they were a brand committed to reducing their environmental impact while maintaining product safety … Continue reading Success, Sustainability and Why We Should Have Both

What Would You Do With An Extra 24 Hours?

Leap Day is approaching! Something or someone is finally going to get a “year” older. However, for some people it’s a less exciting event of unpaid work. Not for Zappos though. This year, Zappos is giving all 1,600 of their employees a paid day off with the mentality that maybe it doesn’t hurt to have … Continue reading What Would You Do With An Extra 24 Hours?

“Fuller House” is Brand New and Brand Friendly

Everywhere you look, brands are talking about “Fuller House.” Today Netflix released the 1987-95 “Full House” sequel as a Netflix original series. The set of 13 episodes center around a full grown D.J Tanner-Fuller, a now widowed mom of three boys. Perhaps the script writing is alarmingly similar to how it was in 1987, and … Continue reading “Fuller House” is Brand New and Brand Friendly

Why a Logo Can Be the Most Important Part of a Company

Children ages 2-3 may not know how to read, however a University of Amsterdam study indicates that 67 percent of kids ages 2-3 are able to match logos and products correctly. 100 percent of eight year olds could recognize what logo stood for what product. We as humans are visually oriented, making brand recognition one … Continue reading Why a Logo Can Be the Most Important Part of a Company

So This Lauren Hill Grammy No-Show Fiasco…

Last Monday the 58th Grammy Awards proved to be a trivial situation for singer Lauren Hill, who was a no-show for her anticipated performance with The Weeknd. Naturally, a war of words ensued. In a recent article, Team Hill argued that they never confirmed the performance and that it was advertised prematurely, while the Grammys pointed … Continue reading So This Lauren Hill Grammy No-Show Fiasco…