I’m pretty jazzed about our latest assignment. We’ve been tasked with designing infographics! For those who don’t know, it’s a clever way to present data in a visual manner. Infographics are my favorite intersection of art and communication. What draws the eye? What engages you? There’s information involved, but the execution in this case is vital. Colors make a difference, so does space, size, font, and graphics. The goal is to creatively present your data so that it strikes your audience. A firm named JESS3 came into play in 2007, and has made a sneaky rise to the top through their Twitter presence. Although they are ranked as #3 for top 25 public relations firms on Social Media, they don’t directly identify as a public relations firm but rather a “creative agency.”
“If you aren’t having fun making it, they won’t have fun reading it.” It doesn’t get more real than that.
Today’s hype revolves around visuals. With the popularity of Instagram, memes and vines, it’s not a surprise that firms are adjusting the way they choose to communicate with the public. JESS3 is one of my new favorite references to visual work in video, infographics, and creative communication in general! Not to mention a great handle to follow on Twitter. If you’re looking for some infographic inspiration, JESS3 has endless examples, 314 case studies and a terrific blog that I am now following.
If you’re looking to have fun but need instructions… here, take them.
How to Infographic Like Nobody’s Business in 10
- Define your infographic’s purpose. Make sure you know exactly who you’re talking to. Be intentional. Who, what, where, why? Is it relevant? What action do you want to see from your audience as a result?
- Storytelling’s where it’s at. Ask yourself what your message is, but also brainstorm what language, numbers or images will help illustrate your message. What will evoke emotion?
- Plan your infographic. Plan it again. My professor assigned us infographics 3 weeks before the deadline, and with reason. Perfect your intended target audience, plan where it will be seen and when. And then edit it again and again AND ONCE AGAIN. It won’t be perfect the first time.
- Research! Compare past examples. What draws your attention? What doesn’t? Is there a clear message? Does it compel you to take action?
- Be on brand. Keep in mind who you’re designing for while you design. You want to be able to identify with their style and language.
- Make sure it’s visual. It may sound like common sense for an “infographic” but combing words and pictures is an art that takes attention. The visuals will help your infographic be effective, but make sure the key message is being conveyed.
- Present– with feeling! Like many aspects of public relations, effectiveness will arrive with a successful briefing of your work.
- Next up? Your infographic should not be a dead end for your reader. Do you want them to “sign up”? “Donate”? “Call this number”? Make your call to action quick and easy.
- Sharing is caring. Get it circulating! Share the love across social networks and web pages and get your message out.
- FEEDBACK. Always. What are the comments saying? Is it starting a conversation or are your readers uninspired? Measure and evaluate your process, and use it for your next go!