Good news everyone! I found out that two of my favorite things, art and food, are beginning to be considered as a successful combo. However, it’s the whole “every square is a rectangle, but every rectangle is not a square” ordeal. Food is art, but unfortunately on rare occasion is art edible food.
Even so, food is popping up everywhere as an artform. Any kind of food is eligible as long as it can present itself tastefully. It’s commonly said among chefs that people “eat, first, with their eyes.” A primary example is the Instagram platform that fosters numerous accounts dedicated to strictly food (both a friend and cousin of mine have begun their own and take it very seriously) in addition to the daily food posts that people make with their regular accounts.
The Atlantic published an article “In Defense of Instagramming Your Food,” acknowledging how yes, the “do it for the gram” food posts are definitely considered obnoxious by many. However, the article dives deeper into how restaurants, websites and even cooking shows are utilizing these Instagram food enthusiasts to their advantage.
Anyone can contribute to advertising. Instagram caught on quickly, and now people are finding out about new restaurants via Instagram’s geotags feature. These photos can either attract or repel new customers. New customers take their photos as well, post and tag. Wash, rinse, repeat. Just like that, a restaurant can quickly become the newest trending spot in the city due to the photos of their customers.
Restaurants aren’t the only ones on board with Instagram. All areas from fashion to non-profits to national parks are flourishing through their visitors’ photos. If it looks beautiful, fun or delicious, everyone sees it and adds it to the list of what they want to do next with their family, partner or friends. Imagery is playing an increasing role in our cultural communication. Advertisements no longer need to say “Come visit us, we’re the best!” Customers do it for them. Instagram has not only become an advertisement and PR tool, but it also serves as a place where people can share and say “me too!” Connections are made. So, in defense of instagramming your food, there are a lot of Instagrammers I’d like to thank for my favorite date nights and girl outings.