“Fuller House” is Brand New and Brand Friendly

Everywhere you look, brands are talking about “Fuller House.” Today Netflix released the 1987-95 “Full House” sequel as a Netflix original series. The set of 13 episodes center around a full grown D.J Tanner-Fuller, a now widowed mom of three boys. Perhaps the script writing is alarmingly similar to how it was in 1987, and perhaps Kimmy Gibbler should have never become an adult character, yet everyone and their mother is sitting down to binge watch this new show that is being destroyed by critics across the country.

They’re not the only ones embracing “Fuller House.” Brands of all kinds have their social media teams tapping into the nostalgic revival, which has the new TV series trending on Twitter.Screen Shot 2016-03-15 at 5.27.40 PM.pngScreen Shot 2016-03-15 at 5.27.12 PM.png

Along with Yankee Candle and FedEx, Mercedes-Benz, Maytag, Carrabba’s, and Outback Steakhouse have all been talking about “Fuller House” to connect with their audiences, so that you know that they too are family-friendly brands you can trust. It’s not just a show, it’s something you grew up with. Brands across the country want to send the same message: they’re not just brands, they’re household names that you may still love twenty-one years later.

Have you started binge watching? The humor and laugh track may make you wince, but you’ll be one of the ones smiling when you hear the old “how rude,” “have mercy” and “you got it dude!”

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